Marketing Strategies

Marketing Strategies

• J.D. Powers & Associates rated Coldwell Banker "Highest Overall Satisfaction for First Time Home Buyers & Sellers" among national full service real estate firms.
• Our premier strategy to best serve your needs is our affiliation with Coldwell Banker Real Estate Corporation. With over 114,000 agents in 3,300 offices, in 49 countries your
  
• needs can be directed to all of North America and many parts of Europe and Asia. Our alliance creates the ultimate in professional real estate services whether buying or selling.
  
• Virtual Tour Gallery on our web site and a featured property of the week
  
• Coldwell Banker On Location is the first Real estate channel on YouTube - Video topics include:
  
• Agent videos
  
• Office videos
  
• Video listings
  
• Community videos
  
• Smart tips and news related videos
  
• Printed ads in the Beaumont Enterprise, Port Arthur News, Silsbee Bee, Lake Houston Sentinel and the Houston area Star Courrier, as well as, The Real Estate Book.
  
• Full time Relocation and R.E.O. service department providing relocating buyers for our properties
  
• The area's only full time certified real estate training & marketing director
  
• Brochure boxes, direct mail, and target marketing campaigns
  
• "FRONT DOOR FRIDAY" Open Houses - The first Friday of each month homes are open for tours 3:00 - 6:00
  
• Multiple Internet Web Sites featuring homes for sale, agents, local and company information. Forbes Magazine rated COLDWELLBANKER.COM "One of the Best of the Web"
  
• Billboards
  
• Fully staffed offices plus 24 hour routing of calls
  
• Full page Ads in the Beaumont and Pt. Arthur Newcomers Magazine
  
• Area Chamber of Commerce map and website link
  
• Homebuying guidebook distributed throughout area and in relocation packets
  
• National and Local Television advertisements ~ Showcase Homes on cable and network channels during prime time.
  
• Leadrouter - 24 hour lead monitoring service
  
• Use a multi-screen approach to reach the new generation of buyers:
  
• The first national real estate brand to customize our site for smartphone screens such as the Blackberry and iPhone allowing search for home values.
  
• The first to have listings on GPS
  
• Offers iPhone and Android apps that uses GPS technology to search for recently sold homes and homes for sale in their area or users can initiate a search
  
• Listings distritbuted to over 20 sites, including:
  
  • Realtor.com
  • Southeasttexas.com
    
  • Google
    
  • AOL Real Estate
    
  • Yahoo Real Estate
    
  • The Real Estate Book online
    
  • Homes.com
    
  • Cyberhomes.com
    
  • Enormo
    
  • Frontdoor.com
    
  • HomeFinder.com (formally Homescape)
    
  • Oodle
    
  • Openhouse.com**
    
  • Trulia.com